Question: “English is not my first language, so I really want to make sure that my audience understands me.  As a result, I often read my whole presentation from my notes so that my grammar and vocabulary is precise. However, this means that I’m not making eye contact with the audience, and I know that’s important as well.  What should I focus on more — making sure that my content is grammatically correct, or looking at the audience?”  
- Ling, Montreal, QC

Answer: It’s far more important for you to make eye contact with your audience.  Technically, if you’re simply reading your content word for word, you’ve gone from being a ’speaker’ to being a ‘reader.’ It’s the easier way out, and you’ll be assured that your grammar is correct, but there’s a much greater chance that you’ll lose your audience’s attention this way.  
 
Try this exercise — imagine yourself  in an audience where the speaker reads their full speech and doesn’t look up once to make eye contact with you (the “reader”).  Then imagine yourself listening to a speaker who makes the occasional grammatical error or takes an extra second to search for the right words — but they are making the effort and really trying to connect with you (the “speaker”).  Which one is more engaging? Which one would you rather listen to?  Most people would choose the speaker, even if they have to put up with some errors. The truth is, audiences don’t expect a speaker to be perfect.  But faced with a speaker who has put in some obvious preparation time and is clearly making an effort, versus a reader who hides behind their notes… I’d bet on the speaker every time. 

That being said, you may have to put more time into speech preparation — and practice — to ensure that you’re comfortable with what you want to say and how you want to say it.  But you’ll make a better impression every time. 

Evan Williams is one of the co-founders of Twitter. As a result, he’s probably invited to speak to tell his story and share his insights to all sorts of audiences. So how did he do in this 7-minute speech at TED?  Let’s take a quick look at what was good, and what needs to be improved the next time he takes the stage.
 
 

WHAT HE DID WELL:

Introduction: He wasted no time, and went straight into the speech with a personal story about the origins of Twitter.  The story was interesting enough, and was an effective way to start the speech.
 
Transitions and photos: He made an obvious transition out of the introduction and into the ‘body’ of the speech with the facts of what Twitter is and how it’s used.  The photos and images used backed up his points and the accompanying stories extremely well. 
 
WHAT CAN BE IMPROVED: Read the rest of this entry »

A lot has been said about the presentation style of Steve Jobs. Numerous books have written about it, blogs, articles and other media are continually discussing and deconstructing his finesse, his charisma, his ‘get-to-the-point’ delivery. And with good reason. This man knows how to launch a product. 

Most of us are used to this more ‘typical’ product launch presentations given by a ‘business speaker’: “Here’s our new product. These are the new features… These are the improvements on the old features… Here are the benefits… Here’s the price. Please buy it.” But Jobs does what many business speakers have a hard time doing. He intrigues his audience. He has them in the palm of his hand. He turns them into passionate Apple brand advocates.

Steve Jobs is much more than a talented, above-average business speaker. He’s a product evangelist. Not content to just launch a product or persuade us of its value, he makes us salivate for it. Beg for it. He makes us HAVE to have it – NOW. 

I looked at two of Jobs’ presentations – the introduction of the iPad in January 2010, and the introduction of the iPhone 3G in 2008. Both are very similar in style, so we can see that Jobs knows what type of presentation style works for him and sticks with it. So let’s look at four techniques that the Great and Powerful Jobs uses to bring his audience to their knees, begging for his product: Read the rest of this entry »

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