Answer: How you move around depends on how you feel most comfortable. I’ve seen some speakers give a 30-minute speech with their hands by their sides the whole time, and some speakers give a presentation running around and waving their arms, and both looked perfectly appropriate because it fit that speaker’s style and personality.

Imagine this: You’ve just left a presentation that inspired and motivated you. The speaker made you laugh one minute, and then see connections the next. You got ideas, tips, enjoyed relevant stories and examples, a great handout, and a message that inspired you. And most importantly, the speaker seemed to talk directly to you and your needs. It was almost as if you and the speaker shared similar life experiences and values. As you leave, you are grateful that you decided to attend the presentation and promise yourself to take action based on what you learned. What a valuable use of your time it was!

And now, imagine this: You’re sitting in an audience about to listen to a speaker tell [what you hope] is an inspirational story about how they became so successful. Perhaps you’ll be able to learn some valuable lessons that you can apply to your current situation. The speaker starts with a long, text-heavy powerpoint slide that lists their credentials and qualifications, complete with fancy initials that follow their name. They boast about their accomplishments, their awards, their rock-solid work ethic, and how many businesses they had by the time they were 18 years old. You wait and hope that they will share something of value — something that isn’t purely about THEM — that shows that they care about what their audience gets out of the presentation.  But… nothing. The conclusion goes something like: “I’m so busy and successful, you would have to stand in line if you wanted to work with me.” Ah, well. There goes an hour of your life.

In his introduction, the first thing that comes across is his very friendly, conversational speaking style. He sets up his credibility right from the start by mentioning the books that he’s written. He makes the audience laugh several times throughout the speech, but most importantly, the first laugh comes in the first minute of his speech. This allows for a quicker connection with the audience.

1. Tell a story, make a point (or its close cousin, make a point, tell a story). His whole speech revolves around stories. Stories about his mentor Howard Moskowitz and how he affected the future of spaghetti sauce and Pepsi. Stories about mustard. And stories about coffee choices. As he concludes each story, he makes his relevant point about how these stories relate to the nature of human choice, happiness, and ambitions.
2. The Rule of Three.  Nearing the end of the speech, Malcolm recaps “the three things that Howard did.” Three is often a magic number in speeches. Focusing your message on three significant points and repeating them in different ways throughout your presentation adds maximum impact to a speech.

Anything to improve?
This was a very enjoyable presentation, and the speaking ‘glitches’ were minor:

1. Space confinement. In the first two minutes of his speech, he stayed within the same 2-foot area, stepping back and forth. This didn’t last too long, and he very quickly seemed to get more comfortable using more space on the stage.
2. “Um.” There were quite a few occurrences of this filler word at the beginning of the speech, but they became far less noticeable after the 2-minute mark. 
3. “Sorry.”  At around the 16-minute mark, Malcolm noticed that he forgot to mention something, so he blurted out a quick “sorry,” and then said what he missed. If you’ve missed an important point and it’s a relevant time in your speech to bring it up, you can simply say something like “and one thing that I didn’t mention before but is very important is…” Apologizing is not necessary.