Question: “English is not my first language, so I really want to make sure that my audience understands me.  As a result, I often read my whole presentation from my notes so that my grammar and vocabulary is precise. However, this means that I’m not making eye contact with the audience, and I know that’s important as well.  What should I focus on more — making sure that my content is grammatically correct, or looking at the audience?”  
- Ling, Montreal, QC

Answer: It’s far more important for you to make eye contact with your audience.  Technically, if you’re simply reading your content word for word, you’ve gone from being a ’speaker’ to being a ‘reader.’ It’s the easier way out, and you’ll be assured that your grammar is correct, but there’s a much greater chance that you’ll lose your audience’s attention this way.  
 
Try this exercise — imagine yourself  in an audience where the speaker reads their full speech and doesn’t look up once to make eye contact with you (the “reader”).  Then imagine yourself listening to a speaker who makes the occasional grammatical error or takes an extra second to search for the right words — but they are making the effort and really trying to connect with you (the “speaker”).  Which one is more engaging? Which one would you rather listen to?  Most people would choose the speaker, even if they have to put up with some errors. The truth is, audiences don’t expect a speaker to be perfect.  But faced with a speaker who has put in some obvious preparation time and is clearly making an effort, versus a reader who hides behind their notes… I’d bet on the speaker every time. 

That being said, you may have to put more time into speech preparation — and practice — to ensure that you’re comfortable with what you want to say and how you want to say it.  But you’ll make a better impression every time. 

Ellen DeGeneres’ speech to the Class of 2009 at Tulane University is an excellent example of how to deliver a serious message with humour.  This 9-minute speech has humour, it has relevant stories, it has an inspirational message, and it has a call-to-action to set her listeners on the right foot as they leave university for the real world. 

Ellen is blessed with a deadpan humour that leaves her audience in stitches (especially the man sitting to her right, who is seen laughing throughout most of the video).  In the first two minutes of the speech, she doesn’t actually say much of anything – but her jokes and funny delivery warm up her audience and leaves them wanting more.  And isn’t that the purpose of any speech introduction anyway?  

In the body of the speech, the more serious topics come out.  She tells stories about difficulties encountered while growing up, living in a flea-ridden apartment, conversations with God, and friends dying.  Yet she peppers these serious stories with light humour. This ensures that her speech never gets too heavy, but at the same time, the humour never takes away from the impact of these stories.  The core messages of these stories are never too far behind – that some of the most devastating things will teach you the most, that visions of success change as you grow and evolve, and that it’s important to follow your dreams and be true to yourself. Read the rest of this entry »

For an air-tight example of an excellent speech introduction, look no further than Seth Godin’s speech about sliced bread at www.ted.com. In a little over two minutes (from minute 0.25 to 2.35 on the video), he not only tells the audience exactly what he’s going to talk about in an concise, interesting, and engaging way, but he includes the all-important WIIFM (What’s In It For Me?) factor to really draw in his listeners.

How does he do it?  Watch the first 2 minutes of this speech for clues…

  1. He immediately introduces the four specific examples that he’s going to talk about, including one of his own failures (Seth Godin failed at something?  I don’t believe it…) Read the rest of this entry »

This is my first blog. And I type my way into the world of blogging with both trepidation and excitement. I hesitated before jumping into this world for a long time; ”There are millions of blogs out there,” I thought. “What will mine say or do that will be any different?” So I took my time. And I thought. And had long debates with my web guru about it. In short, I procrastinated.  I felt that I had to wait until I felt like I had something of great value to share. I didn’t want to add to the noise of the ever-increasing blogosphere.

Meanwhile, as I stayed quiet, opportunities were being missed. Excellent speeches were not being recognized; bad speeches were not being analyzed. And as a result, any potential value was going right down the drain. Read the rest of this entry »

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